PRESS

In a candid and deeply reflective interview on AB Talks with Anas Bukhash, Moroccan football star Achraf Hakimi opened up about the intense psychological demands of playing at the highest echelon of global football.

What is a definitive interview? Ideally, it's a conversation where a subject reveals his or her inner world - from professional achievements to personal failings (or vice versa), from moments of exhilaration to deepest fears, an audience discovers the perks and perils of celebrity apart from getting to know the person inside-out. In the age of social media, where public figures can always rely on their own social media handles to tell their story without any distortion, we don't often find them in conversations that are 'raw' and 'real'. And yet, Anas Bukhash has done just that.

The purpose of the show is to highlight that no matter how successful someone might be, at the base level, we are one and the same, says Bukhash. However, everybody faces their own personal struggles, “which ends up uniting people, who can relate and know they are not alone”.

Today, Anas Bukhash is one of the most recognizable entrepreneurs and media personalities in the UAE. His interview series, #ABtalks, has featured celebrities, athletes, business leaders, creators, and public figures from around the world. Yet the story becomes much more interesting when you look beyond the interviews and examine how he got there in the first place.

“People who set ambitious goals are also more likely to be happier in the long run”

Emirati entrepreneur and interviewer Anas Bukhash is at the top of his game. So, what makes him tick?